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Joel M. AblesThroughout his life, Joel M. Abels, Travel Trade’s editor and publisher, made it his mission to keep travel agents from going it alone in business. That’s why, decades ago, he helped build and develop the Co-op Movement, which helped even the smallest agency become a world-class competitor in his local market.

While Joel has passed on and Travel Trade’s is now gone, I have decided to post this site to carry on Joel’s passion for the success of travel agents. It is a small way to salute this industry legend. Hopefully you find it helpful.

 
 
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Every Agent Should read
" Guide to Navigating
Rental Car Fees"

By SETH KUGEL


Contributors
Auto Europe RCL
VOYAGES TO ANTIQUITY America's Vacation Center/Avoya Travel
Shellback Cruises Leisure Pops
Sherry LaskinSherry Laskin Sabre
America's Vacation Center/Avoya Travel

 


How to Handle a... Client


Scott KoepfBy Scott Koepf

After an eight year absence from being onstage, I was able to play one of my dream roles recently in a local production. For years, I wanted to play the role of Lancelot in the musical Camelot, but when the show was finally a possibility, my advanced age forced my dream to shift slightly. I was cast as King Arthur. In truth, it is a much meatier and fun , so in this instance, I was glad for my slightly grey hair (and a beard which I actually had to dye so that I wouldn't look like King Santa Claus)... (continue)


Kenny G
 

Clients For Life Stick to the Basics!

Mitchel J. Schlesinger

By Mitchel J. Schlesinger

I spoke to a travel agent who expressed some level of contentment with the notion that his agency was retaining approximately 35% of their customers. I immediately asked some questions including:
• Don't you think that figure is low?
• Do you have any idea why some or all of the other 65% didn't use the agency again?
• Do you have any idea where or from whom the other
65% purchased travel?
• Do you have any idea how much referral business you
have received from current clients?
...(continue)

A New Application from an Old Friend

Girls Getaways
to London and the Cotswolds



By Paull Tickner

When returning home from North American sales trips, I used to while away the time immersed in a good book or walking from one end of the terminal to the other before being incarcerated in a flying metal tube for eight hours or so.

That changed after the 2010 ASTA Trade Show in Orlando, when I took a much closer look at the business cards I'd collected and discovered that over 70% of them were for female travel agents. It happened again after the Ensemble Travel Group conference and it has been repeated at every travel trade event since, sometimes with the ratio exceeding 80%.

Returning home, I spoke to a number of my more creative suppliers and have found that there's an Aladdin's Cave of eye-catching bright ideas for all-woman tour groups... (continue)

VOYAGES TO ANTIQUITY

BIGGER is Not Always Better


Sherry LaskinAt the end of 2011, I was reflecting on experiences that I truly enjoyed. Yes, I have been on the big, gigantic cruise ships that are getting all the attention.

I remember my first visit to the Oasis of the Seas. I couldn't believe it took 90 people to check in in everyone. (I also couldn't believe the shelves and shelves filled with items taken away from passengers when they were boarding — irons, liquor and steamers were among the forbidden goods that passengers thought they could not live without for one week.)..
. (continue)

TRAMS
 
Showcases
Amadeus
Cruise Holidays Montrose Travel
 
 
Fly International
 
 
 
 
This website is dedicated to the memory of Joel M. Abels