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Amadeus & Travelodge
Sign Golobal Distribution Deal

UK's fastest-growing budget hotel company now bookable through Amadeus

London, UK, 10 January 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry today announces a distribution deal with Travelodge, the UK's long-established and fastest-growing budget hotel chain, with more than 490 properties in the UK, Ireland and Spain.

This deal enables Travelodge to expand its distribution reach to budget-conscious travelers using the services of travel professionals. Around 80% of Travelodge hotels are located in major city centers and popular holiday locations. The budget hotel chain is also growing rapidly with plans to operate 70,000 rooms (approximately 1,000 hotels) by 2020 and today is the biggest hotel operator in London.

This distribution agreement will help Travelodge to attract more business travelers to their properties, as rooms for the chain will be seamlessly integrated into Amadeus Selling Platform and its user-friendly Hotels Plus booking tool, used in more than 90,000 travel professional points of sale worldwide. Travelodge rooms will also be bookable through Amadeus e-Travel Management, the self-booking tool for corporate travelers, as well as being made available to online travel sites and 3rd party developers using Amadeus Web Services.

Hugo Ehrnreich, Head of Hotel Distribution at Amadeus, said, "Our goal at Amadeus is to provide travel agency subscribers with the widest range of hotel content. Whether travel agents are looking to book five star accommodations, create itineraries for budget-conscious business travelers or help people enjoy more getaways at affordable hotels such as Travelodge, Amadeus has something to suit everyone. For hoteliers, we deliver an unrivalled global distribution network of professional travel consultants who welcome providers that help streamline their workflow by offering integrated content that saves time and helps them to sell accommodation more easily."

Andy Besent, Sales Director, Travelodge, said, "Our exciting expansion plans mean it makes perfect sense to work with a forward-thinking company like Amadeus with their focus on growing the choice of content available and their extensive local and global reach within the travel agency community."

It is anticipated that the 490 Travelodge properties will be available to Amadeus customers to book starting January 10, 2012. Travelodge has also signed up to the Amadeus Best Available Rate guarantee, which means travel agents can book with confidence in the knowledge that their customers are getting the best deal. No special training is required to book the new content and the data is fully integrated with the Amadeus Passenger Name Record (PNR), which speeds up the booking process.

About Travelodge
The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 490 hotels and over 33,500 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at www.travelodge.co.uk, where room rates start at £19 per night. The chain employs over 6,000 staff.

About Amadeus
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol "AMS.MC".

For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs around 10,000 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please go to www.amadeus.com
To visit the Amadeus Investor Relations centre please go to
www.investors.amadeus.com

 
 
This website is dedicated to the memory of Joel M. Abels